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Lawrence Hardy video's

Previous students work

http://learning.chalfonts.bucks.sch.uk/mod/resource/view.php?id=5508

This is the source I used to analyse previous students work.

Storyboard

Treatment

This is the treatment I created after completing my research and planning


During my research I found out many key things. The first was through analyzing other music videos, the typical genre characteristics which I found in all of these videos were all the frames were very short and the whole video was very fast paced, along with this there were a variety of different shots, such as tilts and pans. The next key characteristic of this genre that I found was that in a lot of video’s dark colors were used to match the sinister tone of the lyrics, therefore I am going to try and use this sort of lighting conditions in my video. Another key genre characteristic of the video was that the bands were very lively; this added excitement to the videos and helped to establish a band image. I have also come to the conclusion from my audience research that I am going to use both a narrative character and a band to keep the audience entertained and excited. Instead of having a large routine I will use a narrative character who will have storyline relevant to the lyrics of the song, to contextualize the lyrics.

Research review

Here is a summary of how my research helped me.

During my research I found out many key things. The first was through analyzing other music videos, the typical genre characteristics which I found in all of these videos were all the frames were very short and the whole video was very fast paced, along with this there were a variety of different shots, such as tilts and pans. The next key characteristic of this genre that I found was that in a lot of video’s dark colors were used to match the sinister tone of the lyrics, therefore I am going to try and use this sort of lighting conditions in my video. Another key genre characteristic of the video was that the bands were very lively; this added excitement to the videos and helped to establish a band image. I have also come to the conclusion from my audience research that I am going to use both a narrative character and a band to keep the audience entertained and excited. Instead of having a large routine I will use a narrative character who will have storyline relevant to the lyrics of the song, to contextualize the lyrics.

Questionaire results

These are the results from my questionaire.

5) For question 5, “How often do you watch indie, rock, punk or metal music videos”, the results were as following:
Occasional – 1
Once a month – 2
Fortnightly – 0
Once a week – 3
Every day – 3

This shows that out of my target audience 50% of them watch this genre of music video frequently; therefore the results are going to be quite useful and some of the answers are going to be quite reliable.



6) For question 6, “which of these do you think plays the biggest role in making a good music video”, the results were as following;
Music – 9
Pace – 1
Plot – 1
Setting – 2

From this it was pretty obvious that the music was the most important thing in a music video. This therefore was fine for me as the band I am using is up and coming and features in Kerrang magazine (currently the best selling rock music magazine). As every one of them was chosen by at least one person this shows that they are also an important factor in making a successful music video.



7) Question 7, “Describe the look of characters featuring in an indie thrash or rock music video”, plays a large part in helping me to create an authentic thrash indie music video. In order to do this I need to use characters which fit along the lines of “long hair”, “confident” and “good looking”. For the music video they possibly need to be dressed in “black clothes”, “skinny jeans”, and “leather jackets”



8) For question 8, “Would you prefer there to be a storyline in a thrash indie or rock video instead of a routine with as large number of characters”, the results were:
Yes – 70%
No – 30%

This confirms the choice that I want to use a storyline in the music video; I think this is because it keeps the audience watching and it doesn’t become too mundane unlike watching just the band.



9) Question 9 was “Which would you like to see in a thrash indie or rock music video?” The results were as following:
Narrative – 0%
Band – 30%
Both – 70%

From this I have decided to use both in my music video; however I will put a bigger emphasis on the band as nobody wanted to see a narrative character on their own for the whole video. Also, some people just wanted to see the band therefore if I use more of the time for the band then my video will appeal to a wider range of my target audience.

Questionaire

Questionnaires

Before conducting my audience research I had to discover who my genre’s target audience were. I found this out by using the media resource,” MySpace”, by looking at the band’s webpage and viewing fans profiles to find out the age groups. I then targeted 15-17 year olds in my questionnaires as I found that this was the age group which listened to this style of music most frequently.

Here is the questionnaire I created and handed out in order to gain an understanding of what my target audience wanted and expected in a music video.


Music Questionnaire
Please would you spare a few minutes to help me research into music video preferences for my AS project?

1) Name___________________________
2) Gender: male / female
3) Age: ____


4) Do you ever watch thrash indie, rock, punk or metal music videos? Yes / No

5) i) If yes, how often?

Occasionally Once a month Fortnightly Once a week Everyday

ii) If no, why not? _____________________________________________________________________ _____________________________________________________________________

6) Which of these do you think plays the biggest role in making a good music video?

The music The pace The plot The setting

6) Do you prefer the action in the music video to match the lyrics? Yes / No

i) If no, why not?
__________________________________________________________________________________________________________________________________________

7) Describe the sort of narrative characters would you expect to find in a thrash indie or rock music video?
__________________________________________________________________________________________________________________________________________

8) Would you prefer there to be a story line in a thrash indie or rock video instead of a routine with a large number of characters? Yes / No

i) If no why not?
__________________________________________________________________________________________________________________________________________

9) Which would you like to see in a thrash indie or rock music video?

A narrative character The Band Both


Thank you for taking the time to fill out this questionnaire. Please tick yes no if you want to evaluate the music video at a later stage.

Yes No