Treatment

This is the treatment I created after completing my research and planning


During my research I found out many key things. The first was through analyzing other music videos, the typical genre characteristics which I found in all of these videos were all the frames were very short and the whole video was very fast paced, along with this there were a variety of different shots, such as tilts and pans. The next key characteristic of this genre that I found was that in a lot of video’s dark colors were used to match the sinister tone of the lyrics, therefore I am going to try and use this sort of lighting conditions in my video. Another key genre characteristic of the video was that the bands were very lively; this added excitement to the videos and helped to establish a band image. I have also come to the conclusion from my audience research that I am going to use both a narrative character and a band to keep the audience entertained and excited. Instead of having a large routine I will use a narrative character who will have storyline relevant to the lyrics of the song, to contextualize the lyrics.