Brief & Proposal

Here is the brief and original proposal from the begining of the project


AS Brief: Film
To create the opening sequence of a new thriller, including the titles, aimed at a 15 or 18 certificate audience (approximately two minutes duration)

A2 Brief: Music Video Production
To create a music video for a song (approx 5 minutes in duration)

The main difference between the AS and A2 brief is that the medium has now changed from a film to a music video. Creating a music video means that we can now choose our target audience therefore allowing a lot more creativity to be put into the video. With the A2 project we now have control over the style of video we want to produce however it must correspond with the music genre. Unlike the AS project we also have to use lip syncing which will require the ability to edit the video with good timing. Many previous existing thriller openings just used a traditional film; however with the A2 project we now have the freedom to choose what format we create the video with, whether it is flash animation, stop frame animation or even documentary style. With the A2 project we have also reduced group sizes to pairs or individual work, this allows us to have greater responsibility for our own work unlike our AS project.



Proposal
I have decided to create a music video for my piece of coursework. I have chosen this area because I am highly interested in a variety of music and feel it would be more of a challenging project to work on. For my music video I was considering using a screamo indie song as it would appeal to a variety of audiences and this genre would also provide me with a lot of ideas and influences. For this genre I was also contemplating using a character instead of a band as it could provide me with a larger diversity of settings.